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Fashion Show History:
The very first fashion shows weren’t always this way. Before supermodels, marketing trends and its impractical methods, and media, there was a very different type of presentation. Not just the clothes have changed but also fashion shows since more than century ago.
The very fashion shows were for sales and publics didn’t see these early fashion shows which were could last more than week, whereas today’s fashion shows tend to be over in less than 20 minutes. In the past not everyone was able to get into couture house even if was a rich or will connected, unless he became trusted. Designers that time were very afraid of their design to be stolen and spread elsewhere but now every fashion design could be available for everyone within week from the time it has been shown on runway platform or even less than that time.

Benefits of Fashion Show:
Fashion show playprominent role in marketing clothes made by apparel companies which are conducted nowadays to express to the audience about recent fashion designs and fashion trends. The ever continuous changes in fashion trends require periodic fashion shows to highlight the overall consciousness of clothes. Fashion show platforms, connect designers to consumers and uncover skills and talents in designing new clothes, which help them to market their product not just to retail fashion buyers but also to fashion journalists and within the existence of ever developed media fashion show further inspires other clothe makers to produce affordable clothes.

 

What are fashion runways?
A fashion runway:
a flat platform that runs into an auditorium or between sections of an outdoor seating area, used by Fashion designers to demonstrate their designsin clothes and accessories during a fashion show. Catwalk and ramp have the same meaning.
What Happens Backstage at a Fashion Show?
Behind the scenes, there’s an army of people working day and night to make sure the show goes off without any small problem or tiny delay.
Backstage of any fashion show crowded with dozen of models, managers, makeup artists, stylists, hairdressers, publicists, and other fashion crew, to make sure that the fashion show runs as it was planned to and just in timing, and don’t forget the few dozen of photographers who are crowded to document this big event.
What is a Fashion week?
A fashion week is an industrial event, lasting approximately one week, wherein fashion designers, brands display their latest collections in runway shows to press, parties, brand identity, buyers, bloggers and professional poseurs. The fashion week is still a showcase of next season’s clothes. Happen twice per year (February and September) in the “Big 4” fashion capitals of New York, London, Milan, and Paris.Fashion Week began as “Press Week” in 1943 at the height of World War II. From then on, Press Week turned into Fashion Week.

Categories and Types of Fashion Shows:
1- Fashion categories:

• Production Show
• Formal Runway Show
• Informal Show

The Production Show

most carefully planned and expensive fashion. This type of event is the most dramatic or theatrical, and may also be called a dramatized or spectacular show. Fashion trends are emphasized using special entertainment, backdrops or scenery, lighting effects and music. The production show is generally at least one hour in length, and more than (17) models may be used to emphasized the trends.

The Formal Runway Show:

The formal runway show is a conventional presentation of fashion that is similar to a parade. The length of the show is generally 30 minutes to one hour and features a series of models. The main characteristic is the use of a runway coming out one after another. This type of show requires advanced planning for a professional appearance and includes:
• Theme (merchandise and scene development)
• Special Location (auditorium, hotel or restaurant, sales floor)
• Staging and lighting
• Models
• Music
• Commentary

The Informal Fashion Show:
There are no special staging requirements for informal fashion shows and no theatrical elements such as music, lighting or runway are used. Selling is simply left to the model that walks through the store sales floor, manufacturer’s showroom, etc.
This type of fashion show requires very little preparation compared to the production and formal runway shows.

Types of Fashion Shows:
1. Ready-to-Wear
2. Couture
3. Menswear
4. Resort
5. Pre-Fall
Most important fashion Show in 2017:
“Pre-fall” Dates so far are:
• January 11, 2017 – Valentino (New York)
• February 10, 2017 – February 14, 2017 Art Hearts Fashion
• February 12, 2017 – FGNYFW: The Shows
• February 9, 2017 – February 12, 2017 – Style Fashion Week
• February 9, 2017 – February 16, 2017- NYFW: The Shows by IMG
• 11, 2017 February- FGNYFW: The Shows
• February 10, 2017 – FGNYFW: The Shows
• February 10, 2017 – February 14, 2017- Art Hearts Fashion
• February 9, 2017 – February 16, 2017- NYFW: The Shows by IMG
• February 9, 2017 – February 12, 2017 – Style Fashion Week
• February 9, 2017 – February 11, 2017 – The Shows at FTL Moda Presented by Samsung (TBC)
London:
March 4, 2017 – Oxford Fashion Studio Shows during Paris Fashion Week

Milan:
• January 10, 2017 – January 13, 2017- PittiUomo
• January 14, 2017 – January 17, 2017 – Milan (Men’s)
• Fall 2017 (Women’s) February 22, 2017 – February 28, 2017 – Milan Fashion Week
• 2017 (Big 4) November 26, 2016 – January 11, 2017 – Pre-Fall
• January 14, 2017 – Moschino (Milan)