In 1978, two brothers,took over their family shop located in rue Saint-Lazare, in Paris.
They began opening other shops as early as 1980, all in Parisian region. The concept,
Celio, being truly born in 1985. In 1989, Celio had 34 establishments in France. In 1992,
store counts had reached 150 establishments in France. They began opening shops in Belgium
and in Spain, then in Portugal (1994) and Italy (1999).