Fashion in 1970:

Hemlines were the headlines in 1970. Across the fashion industry, designers dropped skirt lengths anywhere between the knee and ankle and called it the Midi Look or midi skirt.

Fashion in 1971:


In 1971 there was a huge conflict between what fashion designers made and what people wanted to wear. It seemed at times the two were fighting each other like brother and sister.

Designers declared the hemline would be at the knee in 1971, but the public had other plans. Skirts that grazed the ankle, that were intended to be evening gowns, were being worn out on the town. Another, more extreme, backlash were “hot pants”, which had nothing to do with the so-called fashion world.

A taste for nostalgia brought back people’s desire for nautical insignia and 1940s movie star glamour. Another trend that popped up among the wealthy was Chinese-inspired evening gowns.

Fashion in 1972:

Fashion entered the stage of tranquility a bit in 1972, worrying less about hemlines and waistlines, shifting into the casual mood of sportswear for both daytime and evening styles.

According to designers, the busy modern woman wanted to look at ease, uncontrived, and certainly never obvious after years of self-consciousness. An important aspect of being fashionable in 1972 was not to look as if one had spent either too much time or money on clothes.

Fashion in 1973:

The key to fashion in 1973 was the knitting needle, as the sweater became the popular look at this time.

There were sweater coats, sweater dresses and even sweater suits. Many of them were trimmed with fur, especially fox. Floor-length sweaters came with or without sparkle. The chunky, shawl-collared, belted cardigan, often in brown and white, replaced 1972’s shrink tops.

Fashion in 1974:

In 1974, fashion designers tried to change tight fitting, body hugging clothing styles into something a bit looser. Like, a lot looser.
Fashion in 1975:

Fashion in 1975 touched oneverything from loose peasant garments to tailored blazer suits. Many of these outfits were made from quality fabrics like Harris Tweed, wool flannel, cashmere, camel’s hair, pure cotton and pure silk.

New shapes leaned toward the body and their fullness was tamed. Calvin Klein’s reefer coats and Yves Saint Laurent’s tube dresses were in high demand.

Designers such as Geoffrey Beene also softened bulk by wrapping the waist and balancing smock-like shirts with slim skirts and straight-leg pants.

Fashion in 1976:

In 1976, the fashion split into two very different directions. One was the Parisian peasant style, which used capes, turbans, rich fabrics, glowing colors, billowing skirts and puffy sleeves. The other was the clean-cut All-American look that borrowed stylings from classic sportswear.

The professional uniform of the year was a blazer, cowl-neck sweater and slimmed-down skirt. Bill Blass, Calvin Klein and Ralph Lauren all used tweeds, plaids, corduroys and flannels in tans, grays, browns and muted greens.

Fashion in 1977:

In 1977, fashion took on a softer, looser attitude. Designers let clothes fall where they fell and instead chose to twist, tie and gather fabrics instead.

The importance of the soft textile in 1977 cannot be understated. In winter, almost all clothing was made of sensuous fibers such as chenille, challis, chamois, cashmere and mohair.

Fashion in 1978:

Fashion took a dramatic turn midway through 1978. The casually loose, free-flowing silhouettes suddenly trimmed down.

Broad shoulders loomed above belted waists, hip-rounding skirts and pegged pants. The shape was that of an upside-down triangle. Shoulder pads were resurrected as were the tailored suits and tilted hats of the 1940s. Sultry black worn with elaborately rolled upswept hairdos, silver-fox boas, bracelet gloves and spike-heeled sandals summed up the mood of nostalgic glamour.

Fashion in 1979:

In 1979 the tailored suit dominated daytime and evening wear. Quickly vanished had the days of casual sportswear, which had been so popular throughout the 1970s. People were tired of the casual look and had gotten back into business wear. By 1979, fashion that was known as “seventies” fashion had fully transformed into what people now would think of as eighties fashion. As the eighties approached, the fashion world seemed to have gotten a head start.