Genoa, 1974. Camillo Bertelli, owner of important boutiques of the Ligurian Riviera, decides to break the British monopoly in knitwear with an intuition in a typical Made in Italy fashion: adding color to the knitwear collections. Thus gentryportofino was born, with a total look style that immediately became his signature fashion.
It is in 1978 that the agreement is signed with the Manufacture Ligure Knitwear (Malima), which specializes in the production of the jersey. This was followed by the birth of a company on behalf of MGM time processing and production of the “calato”, a sophisticated technology which maintains the characteristics of the artisan.
This way, family-owned business gentryportofino becomes a real company, aimed at becoming one of the references of the Made in Italy in the international fashion industry: with the inevitable “gentry” (cashmere, cashmere and silk, merino wool, linen, cotton , viscose), and later with the T-shirts and polo shirts, until 1980, when it introduced the first men’s collection.
Cachemire, elegance and creativity
The initial success of gentryportofino stems from the vision of Camillo Bertelli: his intention was not limited to the creation of garments in cashmere, he wanted to weave emotions. Cashmere, to him, was not only the matter, but especially the creative potential.
For this reason, gentryportofino immediately became a workshop of ideas for many emerging designers, who shared the vision of the founder.
Like Enrico Coveri, who in 1975 designed the first real gentryportofino collection. Which was followed, in 1977, by Gianfranco Ferré, who signed every collection until 1979. Then other authoritative names as Martin Margiela, Saverio Palatella and Christina Kim followed.
Gentryportofino vision and ideas became so much a center of gravity in the fashion industry, that celebrated and influential brands like Ralph Lauren, Calvin Klein and Zoran entrusted Gentryportofino with the implementation of their work.
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