Guess (styled as GUESS or Guess?) is an American clothing brand and retailer. In addition to clothing for both
men and women, Guess markets other fashion accessories such as watches, jewelry, perfumes, and shoes.
Brothers Paul and Maurice Marciano moved to Los Angeles in 1981 and opened their first store in upscale Beverly Hills area.
Guess soon began advertising, and in 1985, introduced their iconic black-and-white ads. The ads have won numerous Clio Awards.
Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Anna Nicole Smith, Eva
Herzigova, Valeria Mazza, Kate Upton, Julia Lescova, and Laetitia Casta, first achieved prominence via these ad campaigns.
In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore distinctive Guess denim clothing,
which was reportedly designed specifically for the film.
The Guess emblem with the famous question mark in the center.
During the 1980s, Guess was one of the most popular brands of denim jeans. The company was one of the first companies
to create designer jeans. While the first jeans were for women, a men’s line debuted in 1983. In 1984, Guess introduced
its new line of watches known as “Guess”, “Guess Steel”, and the “Guess Collection”. The watch line is still in existence
today (although under different product lines) and has been joined by a number of other accessory sidelines. In 1984, they
also introduced a line of baby’s clothes, called “Baby Guess”. The line is now incorporated with clothing for toddlers and
kids called GUESS kids.