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Herve Leger

 

Herve Leger

Herve Leger

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Herve Leger, sometimes deliberately written as Herve Leger (French pronunciation), is a French fashion house founded by the designer Herve Peugnet, currently known as Herve L. Leroux.
Herve Leger was founded in 1985 by the designer Herve Peugnet. The same year Karl Lagerfeld advised Peugnet that his surname Peugnet would be too difficult for Americans, the target market, to pronounce, and instead suggested the surname Leger. Having lost the rights to the Herve Leger name Peugnet later took a third “brand”
name as Herve L. Leroux.
Peugnet pioneered the creation of so-called bandage dresses, so-called “body-con” (body-conscious) garments made using materials traditionally associated with foundation garments to create bandage dresses that would mold and shape the wearer’s figure with its signature bandage-like strips.
One of the peculiarities of Herve Leger garments is that they are knitted, not woven.
In September 1998, Herve Leger was acquired by the BCBG Max Azria Group from the Seagram’s Group. This was the
first-ever acquisition of a French couturier by an American designer, though Azria is Tunisian and grew up in
France. Ohana & Co., a boutique investment bank, advised Seagram’s on the sale.
In April 2007, Max Azria relaunched the Herve Leger brand under his own design direction with a capsule summer
collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled
Herve Leger boutique opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the Herve
Leger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week.
Herve Leger stores can be found in various international locations, including Moscow.

contact

Customer Service: 888.870.4710
guestservices@us.herveleger.com
International Customer Service: 972.421.9850
guestservices@us.herveleger.com

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