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Loreal parisusa

 

Loreal Paris

Loreal Paris

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The L’Oreal Paris Brand Division of L’Oreal USA, Inc. is a total beauty care company that combines the latest
in technology with the highest in quality for the ultimate in luxury beauty at mass. L’Oreal Paris is a truly
global beauty brand with many internationally renowned products. For most, the name “L’Oreal” is immediately
evocative of the brand’s signature phrase, “Because I’m Worth It.”= the concept behind the legendary advertising
campaign for the Superior Preference hair color launch in 1973. Today, it represents the essence of the L’Oreal
Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her
innate sense of self-worth. As the biggest beauty brand in the world, L’Oreal Paris has an unparalleled commitment
to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children
of all ages and ethnicities. L’Oreal Paris is notably dedicated to celebrating the diversity of beauty – the company’s
broad range of spokespeople include Andie MacDowell, Diane Keaton, Jennifer Lopez, Julianna Margulies, Eva Longoria,
Laetitia Casta, Freida Pinto, Doutzen Kroes, Julianne Moore, and Karlie Kloss. The L’Oreal Paris brand encompasses the
four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as
Superior Preference, Excellence and Couleur Experte hair colors; EverPure, EverStrong, EverSleek, EverCreme and EverStyle;
skin care brands including Revitalift, Youth Code, Age Perfect, Men’s Expert, Sublime Sun and L’Oreal Paris Cosmetics,
including Colour Riche, True Match and Studio Secrets Professional collections, Voluminous, Double Extend, Telescopic
mascaras, among many others.

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