Max Factor is a brand with a strong heritage rooted in make-up artistry. It was founded over one hundred
years ago by Mr Max Factor, a leading make-up artist with a passion for creating innovative products that
enabled women to achieve their glamour potential.
We believe that with the right products and make-up artistry skills any woman can be glamorous.
About Us Product
For Max Factor, make-up has always been a passion. Mr Max Factor was a Russian emigre who made a name for
himself as Golden Hollywood’s leading make-up artist. He created looks for some of the 20th century’s biggest
screen icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But his passion didn’t stop with celebrities;
Max Factor believed glamour should be within reach of all women. So he began making innovative products that everyday
women could transform themselves with. He created the first mascara wand, the first foundation, and coined the term
“make-up”. This dedication to helping all women realise their glamour potential is something that endures at Max Factor
today. Because glamour is not something you’re born with, it’s something you create.