Why the Rolex Watch is the Most Luxurious Watch in the world
The Rolex watch; Why Rolex is Rolex? Interesting question isn’t it? Let’s be real, when you catch the word Rolex anywhere, your deep subconscious mind is going to tell you that it’s the Rolex the luxurious watch. Rolex is like Santa Clause, it’s like when you were a kid all hear about is Santa, only the difference between the Santa and Rolex is that, Rolex is real, Rolex isn’t a myth.
Rolex made itself a whole new level, a whole new world of watches, the most luxurious watch ever made. When see a guy wearing a Rolex my advice for you girls is to marry him, he must be a millionaire. Adding a Rolex to a suit, driving a red Ferrari, is just a whole new level of being a millionaire, you’re not a millionaire then, you’ll become then a heart breaking machine, and I tell you that.
In 1905, Alfred Davis and his brother in law Hans Wilsdorf founded Wilsdorf and Davis, the company that which eventually is going to become Rolex SA, in London. Rolex has become now the largest single luxury watch brand, with estimated 2014 revenues of 4.6 billion $. Although its luxury wrist watches are manufactured in Switzerland, the company maintains a network of 4,000 Rolex-trained watchmakers in over 100 countries. Rolex has kept is luxurious products on the top of the market since the day the Rolex company was found.
Business wise, every product that is freshly launched reaches a peak, then after that it drops, but fortunately Rolex since the day it was born it’s been always on the top, there is no more luxurious watch than the Rolex watch. Product wise, Rolex has the distinction of having many “new-to-the-world” products launched due to its research and development as well as manufacture of unique and timeless watches. In 1910, a Rolex watch was the first wristwatch in the world to receive the Swiss Certificate of Precision, granted by the Official Watch Rating Centre, and in 1914, the New Observatory in Great Britain awarded a class A precision certificate, which until that point had been served exclusively for marine chronometers.
Rolex watches was made by very well trained workers, it was a high level of precision. Precision is the middle name of Rolex, that’s why it is just so luxurious, in addition to precision, Rolex has a very exclusive network consisting of a limited number of fine jewelry stores in order to make the brand and its products look even more exclusive to customers. They wanted to give something new to people, something great, luxurious, and enormous, they even were the first watch company who made the water proof watch, which was called “Oyster”. The following year, the watch was worn by Mercedes Gleitze, a young Englishwoman who swam the English Channel.
The logo of the Rolex summarizes everything, which is the crown, even the Rolex logo is luxurious, it’s a sign of royalty, not a millionaire, and there is a big difference between millionaire and royalty. You become a millionaire, but you don’t become a royal person, royalty is earned, and that’s how Rolex became the most luxurious watch company of all time, it delivers royalty and not a product, it delivers a luxury watch and not just any watch. Rolex works with high precision even in its jewelry to give you something new and just something you see every day.
Rolex has established and maintained its pole position as the largest luxury watch brand on the planet. At its core, Rolex doesn’t sell just wristwatches; it sells a sentiment of achievement and belonging to an exclusive club.