Evelyne Chetrite remembers the vivid colours of her childhood in Morocco, those which contrasted with the ochre earth of the
villages and the simple yet elegant white caftans worn by her mother. She also remembers the piles of shirts, impeccably
crafted by her grandfather in his Rabat shop. It was here that her love of clothing was born. Her move to Paris during her
teenage years confirmed this initial enthusiasm, and her vocation began taking root in the streets of Paris.
Ilan Chetrite, the son of the founders of the Parisian brand, loves describing the brand as a brother.
His economics studies led to his joining the family House and playing a central role in its expansion. On paper he appears
to be a financial manager, but Ilan has creative talents that even he was long unaware of. He worked his way into the studio,
launching Sandro Homme in 2008, which presented his own approach to men’s fashion. Ilan is a rational dreamer; this duality
defines him and has a great impact on his work every season.