SHARE
Vic matie

 

Vic matie

Vic matie

shop points

link to shop points

about

The Linea Marche shoe factory was created in 1972 in Piticchio di Arcevia, within the Ancona province. Here, alongside green hills and soft valleys, is where the heart of the enterprise still beats. At the beginning the production only consisted in safety and work shoes, then, gradually, at the beginning of the 80s, civilian footwear was introduced. At first Linea Marche worked as a subsidiary factory, then finally it spawned its own-designed labels.

In 1987 Linea Marche launched the Aketohn and Vic Matié collections, to immediate success. In 1991 O.X.S. catch the grunge whiffs in the air, pre-empting a widespread trend with the Frank bootie, which immediately became an instant classic. Fame grew quickly. The following year Renato Curzi, the instigator of all the changes that, so far, had put Linea Marche at the center of the shoe market, gained total control of the enterprise, becoming its president and CEO. Curzi’s idea was simple as it was effective: mixing the quality and peculiarity of Made in Italy with the effectiveness of the industrial process, avoiding de-localization to cultivate the values and the knowledge of the territory, and of its inhabitants. From then on, it’s been a constant evolution and a speedy growth. Well aware of the market’s constant moves, of the way shifting lifestyles affect the way customers buy, Curzi reconsiders the formula at every step, mercilessly. He is convinced that each point of arrival is just the point of departure for new adventures. Today, he has positioned Linea Marche at the hi-end of the market with Vic Matié, the admiral line for which in February 2011 a boutique has been opened in Milan’s fashion district; he has transformed Aketohn in an epitome of contemporary handicraft and created with O.X.S. Rubber Soul an experimental lab devoted to the creative possibilities of rubber; by keeping O.X.S. faithful to its work-shoe background, he has made it an expression of ever-evolving pragmatism; to address the new need for awareness, he finally launched Vic, accessible price-wise, yet sophisticated in spirit. The path leads to the present day. At the side of Renato Curzi, now, is his daughter Silvia: again, changes and progress happen naturally, without sudden break

contact

contact

 

SHARE
Previous article
Next article