Wet & Wild
they are cruelty free, and always have been! Read more about that here. We also make it a point to work with cruelty-free,
2Our products have always, always been some of the best-priced on the market and it’s not like we use different
materials to make them than our competitors. Know what we’re saying? We care about you.
3We hear all the time “wet n wild was the first makeup I ever bought,” and WE LOVE THAT. 4We are the trusted
beauty destination for women, inclusive of all ages, ethnicities, skin colors, and economic statuses. So
basically, no matter who/where you are in life, we have a product for you, lady.
5We are the #1 value brand in America. No, we did not name ourselves this.
6We are based in Los Angeles, California. Where else?!
7We partner with celebrities to create amazing products and looks. Oh, did you not
hear about it? Read more about it here.
8We are trend-setters in color. Did you KNOW we have over 400 versatile shades?
9We were the first to introduce black nail polish into drugstores, fulfilling the dreams of goth kids everywhere.
10We are super safe: In fact, in a study that tested over 400 lipsticks, wet n wild lipsticks came out on
top as the brand with the least (or no) lead content. The Campaign for Safe Cosmetics detected no lead in wet n wild lipsticks.
11wet n wild’s 666 lip liner has a huge cult-following of makeup artists and celebrities. It has been named the lip liner of
choice that matches every skin tone.
12wet n wild launched in 1979 with lipsticks and nail polishes at 99c, and the same lipsticks and nail polishes remain the
same price today. Hello! Everything has gone up since then: gas, milk, clothes, rent-everything except our lipsticks and
nail polishes.13Celebrities love us. Here are some of our confirmed fans: Alexis Bledel, Alyson Hannigan, Angela Basset,
Jessica Biel, Mary Louise Parker, Rachel Bilson, Meryl Streep, Paris Hilton, Rosalyn Sanchez, Solange Knowles, Claire Danes,
and the list goes on.